DIRECTV is teaming up once again with brand ambassador Adamari López for a new national campaign celebrating everything the MiEspañol Genre Pack has to offer. The campaign showcases MiEspañol as the go-to destination for Spanish-language entertainment, sports and news, all in one affordable package.
The new campaign expands awareness of MiEspañol beyond live sports, highlighting the breadth of content available for U.S. Hispanic audiences. With more than 60 Spanish-language channels, plus ViX Premium with ads included, MiEspañol delivers the entertainment, news and sports viewers care about most, all with the flexibility to watch at home or on the go.
Adamari is helping DIRECTV spotlight the benefits of the MiEspañol Genre Pack, including:
- 60+ Spanish-language channels featuring entertainment, sports and news
- ViX Premium with ads included at no additional cost
- Stream anywhere with the DIRECTV app, included at no extra cost
- No annual contract and no satellite required
Through the campaign, Adamari reinforces MiEspañol as the complete Spanish-language entertainment destination, bringing together premium entertainment, sports and news with the flexibility to watch wherever viewers choose.
López is a trusted media personality with deep connections with the Spanish-speaking community, making her the ideal DIRECTV Hispanic Brand Ambassador. She is fluent in both English and Spanish and is a media partner who can connect with people in both the U.S. and Latin America. Adamari’s followers have been watching her on TV since the ’90s in everything from telenovelas to reality TV to talk shows, and her relevance and popularity spans across many different age groups and generations.
Over the years, she’s become an authority on pop culture within the Hispanic community and is known for the way she masterfully adapts to different audiences and industry trends. Adamari has partnered with leading brands throughout her career, including serving as Oprah Winfrey’s Latina ambassador for Weight Watchers.
As DIRECTV’s Hispanic Brand Ambassador, Adamari will yet again star in this year’s Hispanic TV spot and serves as the face of DIRECTV En Español packages including MiEspañol Genre Pack and Óptimo Más, which features Spanish-language programming, sports, entertainment and more.
Learn more about DIRECTV’s Hispanic-focused offerings. Whether you are looking for Spanish-language only entertainment or a combo of both Spanish and English-language content, DIRECTV’s offer choice and flexibility:
- MiEspañol Genre Pack, boasts 60+ Spanish-language channels from news, sports and entertainment, plus ViX Premium with ads included, and world class soccer with 21 leagues from 16 countries.
- ÓPTIMO MÁS, also boasts 60+ Spanish-language channels with news, sports, and entertainment, world-class soccer with 21 leagues from 16 countries, plus popular English-language content to get the best of both worlds.
